Snowbombing 2018


If you’re bored of the standard festival in a field and are in need of something a little bit different then check out Snowbombing. Before you think, snow? Skiing? But I can’t ski! Don’t worry neither can I and I went down a blue run!

Snowbombing is held annually at the Austrian ski resort of Mayrhofen. The festival has been running since 2000 and has evolved into Europe’s biggest snow and music festival. The setting looks like a picture postcard and has so many parties you could do a different one everyday. The great thing about this festival is that you can ski all day and party all night or just après ski if you can’t brave the slopes. You can catch acts like Richy Ahmed and Dizzee Rascal in the Racket Club to Artwork and Peggy Gou DJin in a butchers! Big Narstie throwing a party in a ski lift to Mr Motivator giving you a work out on the tops of the mountains. The one thing that stood out to me was the incredible vibe from the crowd, definitely helped by the pro viber’s who were a crew of people hired to get everyone else hyped.



I flew out to Snowbombing to film a documentary for Smirnoff’s Equalising Music campaign that is a 3-year, global initiative to double female and female-identifying headliners and inspire the next generation of DJs. It has been so much fun to be part of this campaign as not only did I get to DJ on top of the Mountains and party with the best of them, but I also got the chance to meet and interview some of the aspiring DJs and the campaigns ambassadors. I spoke to Peggy Gou and Artwork about their views on the current music industry and how they are mentoring the aspiring DJs taking part in this campaign. I also got the chance to speak with Kristy Harper who was playing on various stages across the festival. She told me about her journey from juggling several jobs whilst saving for decks to eventually DJin full-time. You can watch the full interviews via the Smirnoff’s Equalising Music documentary due for release in November 2018.

I also arranged a speed date with Jax Jones on a ski lift…. as you do. I spoke to him about his ‘bromance’ with Calvin Harris, cheap dates and his love of outrageous hats. You can watch the interview HERE


Get your crew rounded up and book Snowbombing 2019, you will not be disappointed!




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